March 2016 Professional Development Meeting

The next Professional Development meeting will be held on

Thursday, March 24, 2016.

Please REGISTER to confirm your attendance.

PD Presentation:  

A Story of the Quest for Quality and the Malcolm Baldrige Award

By Roy Dale Crownover

Dale is President & CEO of Texas Nameplate Company (TNC) in Dallas, Tx.  He has received multiple awards and recognition for his visionary leadership of his company as well as the DaleCrownoverquality community in general.

Dale’s father, Roy Crownover, founded TNC in 1946. Dale has worked for this family-owned business since 1960. He started by sweeping floors, then working in the production areas, and assuming duties as President and CEO in 1989 at age 37. Dale’s father and mentor, passed away in 2008, leaving Dale with sole ownership of TNC.

Small Business Leadership Services and Current Responsibilities

“Dale” Crownover has held the positions of President and CEO of Texas Nameplate Company, Inc. (TNC) for 26 years. TNC is a 40-person, family-owned business located in Dallas, Texas that manufactures nameplates attached to products and equipment to educate and protect the safety of users. TNC serves a large and diversified customer base.

Dale’s visionary leadership for TNC has resulted in TNC and Dale receiving the following awards, recognitions and designations:

Service in State and National Professional Associations

  • 1990 -1995 President, South Ellis County Water Supply Corporation, Italy, Texas
  • 1993-1994, Board of Examiners, Texas Award for Performance Excellence.
  • 1996-1998, Board of Overseer, Quality Texas Foundation
  • 1997-1999, Chairman of the Board, The Quality Texas Foundation
  • 2000-2001, Board of Examiners, Malcolm Baldrige National Quality Foundation
  • 2001-2004, Member, Board of Directors, Malcolm Baldrige National Quality Foundation
  • 2001-2003, Panel of Judges, Malcolm Baldrige National Quality Award
  • 2003-2004, National Treasurer, American Society for Quality
  • 2004-2007, Chairman, Board of Director, Quality Texas Foundation
  • 2004-2007, Chairman, Board of Directors, Malcolm Baldrige National Quality Foundation
  • 2008-2010, Chairman, Board of Directors, Quality Texas Foundation
  • 2014-Present, Vice Chairman, Board of Director, Quality Texas Foundation.

Presentations and Publications


  • 1997, BS in Business Management, LeTourneau University, at age 45

Tutorial Topic:



Normally, Professional Development (PD) meetings are always the fourth Thursday of every month.  There are no meetings in June, July, August (summer break) and December (after Thanksgiving).  PD Presentations are normally given between 5:30 and 6:30 PM: 45 minutes for the presentation and about 15 Minutes of Q&A at the end.

Interested in giving a presentation or tutorial at one of our future PD meetings?  Contact the ASQ Dallas Chair (asqdallaschair at gmail dot com).